Overall Objective

Raise awareness and perception of our public servants to more than six million North Carolinians.​

One of the biggest barriers to 胜博发娱乐app下载 in building political influence and continuing to achieve policies which improve the quality of life of its members is negative public and legislative perceptions of public service and government workers, as well as a general mistrust of these groups. This initiative can only be successful if decades of erosion to the public pride, esteem, trust, and confidence in and of the retired and active government workforce is restored in the eyes of the legislature and the general public.

Through this strategy, 胜博发娱乐app下载 hopes to restore the government’s obligation, both real and implied, to care for the health and well-being of those who devoted their working lives to government work.

Key Performance Indicators (KPI)

  • Reach 6 million North Carolinians through TV/Radio/Newspaper Ads
  • Raise $200,000 from sponsors to support ad campaign